Phase 1: Initial Crisis (Hour 0)
Breaking News: You're the CEO of a food company. News breaks that 3 customers became ill
after consuming your product. No deaths reported. Social media is exploding with negative posts.
What are your IMMEDIATE actions in the first 2 hours?
A. Activate crisis management team
B. Issue holding statement acknowledging awareness
C. Immediately blame supplier publicly
D. Begin internal investigation of production facility
E. Contact regulatory authorities (FDA)